The digitization of physician career information has dramatically improved the Key Opinion Leader (KOL) data landscape, allowing KOL data providers to provide their clients with improved quality, while also increasing the value they receive from data-driven products. The resulting increase in quality will ultimately facilitate better data-based decisions.
This Article provides insight into:
- The current state of digital data sources
- The impact of digital data on KOL programs
- How digitization benefits everyone in the KOL value chain
Principal Consultant, Act Healthcare Solutions